Andis Launches Clipper Cutting 101 Book!
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Ross Boettcher rboettcher@evokebrands.com 608-556-6999

Bruce Bock 262-884-2600 BBock@AndisCo.com

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Andis® Releases New Clipper Cutting 101 Book, A Haircutting Resource for Beginners Featuring Nine Men’s Hairstyles


 

Sturtevant, WI (March 2016) - Andis® Company today announced the release of its Clipper Cutting 101: A Beginner’s Guide to Haircutting book, an extension of the company’s international education program. The book is the first piece of Andis’ broader education platform – the Andis Master Barber School – which is designed to bring Andis’ cutting edge style and expertise in men’s haircutting to stylists and barbers who are new to the industry.

 

“Clipper Cutting 101 was designed specifically for students and professionals who have had limited exposure to clipper training,” says Aileen Nunez, Andis international manager of education and style. “In beauty school, students have limited exposure to proper clipper-cutting technique and men’s haircutting best practices in general. Ironically, these same students often start their careers at chain salons cutting hair for male clients. Clipper Cutting 101 will provide them with the skills needed to master the art of men’s grooming.”

 

Clipper Cutting 101 is the first component of the broader Andis Master Barber School that remains under development.

 

During the official launch of the book at the International Beauty Show, held in New York, and America’s Beauty Show, in Chicago, show attendees who sign up for the Master Barber School (free of charge) will receive a complimentary copy of the book and receive premium educational content and special product offers in the future.

 

“At Andis, we are passionate about manufacturing the best clippers and tools in the industry,” said Karen Formico, vice president of marketing. “Now we’re taking that passion to Andis’ education offerings so that hair professionals around the world have the very best in clipper education to go along with the very best Andis tools when they’re behind the chair.”

 

The 73-page, full-color Clipper Cutting 101 book includes information that all barbers and stylists should know about cutting with clippers, including – theory, best practices, techniques, tool maintenance and instructions on how to cut nine men’s hairstyles.

 

To register and receive a free copy of the book, visit: www.master-barberschool.com


About Andis Company


Andis Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company's products are purchased in more than 90 countries by barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-558-9441 or visit www.andis.com.